On Sept. 10, Sprint announced a new Any Mobile, Anytime plan bundled with its $69.99 plan that includes unlimited text messaging, data use and 450 daytime minutes to landlines with an available upgrade to 900 landline minutes for $20 extra; there are family plan options as well. Sprint is making its plan especially attractive to younger users whose friends are more likely to live on mobile phones and who are often also more price-sensitive. Sprint’s new unlimited plan has been in the works for some time. Sprint was the last of the big four to announce its unlimited plan, but it now offers the most comprehensive plan. The new Any Mobile, Anytime plan essentially discounts this service for subscribers who only talk to other cell phone users by $30 compared to the other three major carriers. For $99.99, Sprint’s Simply Everything plan gives customers unlimited voice minutes, data, text, e-mail, web-surfing, Sprint TV, Sprint Music, GPS navigation, and push-to-talk.

Compared to AT&T and Verizon plans which have a five numbers calling circle to their basic voice plan, which costs $59.99 a month with 900 minutes of calling (in addition to free evenings, weekends, same network mobile phones and the five preset numbers), Sprint’s savings are very attractive indeed.

Clearly, having access to any mobile phone, as opposed to being limited to five preferred numbers, has its advantages. “We don’t think our customers want to have to keep track of or only talk to friends, colleagues or family members who make the same choices they do,” said Sprint CEO Dan Hesse in a statement.